PR News 8

McDonald's published its first CSR report in two years in a digital format complete with a blog and videos. The study's primary audience is McDonald's 1.6 million employees, plus contractors and staffers of other companies within its food-supply chain. I'm really interested in internal PR so this article hit home for me. McDonald's employees don't have the best reputation. They are seen as people who have no education and will never amount to anything. I think it's really smart to get their customers involved with the company and let them know they are valued. The use of blogs and videos are a great idea to let staff see what is going on in the company and voice their concerns and opinions.