PR News 19

Samsung is reviewing agencies to lead its global electronics division, according to several industry sources. The task involves working with the company's Korean corporate headquarters. Samsung is doing a lot of switching around these days. I have a close friend who's father is considering doing work in Korea for Samsung. He works in the engineering scheme of things. With in the next few months, he should find out if he gets the job. The cell phone industry is very competitive and people have a lot of options these days. Samsung needs something to set them apart from the rest of the industry. The next few years will make or break Samsung and whether they can compete in the market. The agency they choose has a lot of pressure and will need new, fresh ideas.