PR News 18

AOL launched a new Web site, “Nice One! Stories of Thanks & Giving,” to encourage users to donate to St. Jude Children's Research Hospital. Channels like AOL Shopping and AOL Parenting will feature gift donation suggestions or stories of parents' experiences at St. Jude. They are using every bit of their network to raise awareness. I think this is a very wise PR move, especially around the holidays. I often see commercials for St. Judes hosptial and am inspired to donate. With AOL giving its customers the option to donate while shopping on the web, this will be a great way to earn donations and raise awareness. I hope St. Jude's will benefit greatly from this move AOL has made. This is a really smart idea that many companies should definately keep in mind.