PR News 12

Ketchum-owned lobbying agency The Washington Group (TWG) on November 14 merged with Clark & Weinstock, sister Omnicom-owned government relations and lobbying firm. Merging two firms is always an interesting situation. Firms such as these who are full of people that are opinionated and are used to working a certain way can have major conflicts. It would be a crucial time for internal PR to really stand and let employees know that they can work and receive benefits as a team. The merge does give a greater opportunity to let ideas be shared and gain for the company to gain a competitive advantage. No layoffs were planned and the combined firm will have about 20 consultants.