PR News 16

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don't, according to results from a survey conducted by BIGfrontier Communications Group in Chicago. It's really exciting to hear that studies are being done on the effects of PR and that they are proving to be successful. It gives me hope that this career does make a difference and that what I will be doing the rest of my life has a purpose. One company representative made the comment, "When you're able to walk into a room and someone has heard of your company, that goes a lot further in terms of creating a sense of validation rather than walking into a room cold.” If more companies were able to realize that PR would only enhance their company, they would be mre successful.