PR News 13

New Moon Girl Media, creator of a magazine, New Moon Girls, featuring user-generated content by and for girls ages 8 to 12, introduced a new social networking Web site, NewMoonGirls.com, to expand its brand online. Their goal was to give girls between the ages of 8 and 12 a place to go online that was somewhere between Club Penguin and Facebook. They are targeting parents, teachers, and other adult influencers. Working on the PR team for New Moon Girls would be a blast. With MySpace and Facebook being such big hits in the social world, kids and especially girls need an interactive website that they can receive a positive influence from and that parents can feel comfortable with. New Moon Girl is doing online and print outreach to parenting and family blogs, women's interest titles, and top daily newspapers. The site is also planning an event in early 2009 with a tech company to promote girls getting involved in technology. I think it will be very interesting to see what kind of event is planned and how successful this website will become.