PR News 10

Omnicom Group launched a new agency based in New York that will focus on incorporating mobile communications into marketing plans and media strategy. I find it fascinating that The world revolves so much around cell phones that they need their own marketing agencies. AT&T will be their first customer. The goal of the company is to never be turned into a replicator of what countless other mobile marketing agencies have done. It will be interesting to see how the image of the cell phone industry will change in these next few years.