PR News 7

A recent article from PR Week talked about how industry consultants forecast 2009 to be a tough year for those in the PR field. Since marketing budgets are often considered a cost center, ad and PR spend are among the first to experience budget cuts. PR agencies have already reported shocking cuts from clients. The quote was made, “I think PR agencies should be prepared to adapt,” Feldman says. “Inevitably, there'll be some winners and losers.” This is a little bit scary to me. I will be graduating and looking to go out in the work force and jobs are going to be hard to come across in the next few years. PR agencies are going to have to work harder than ever before to make sure their clients are still getting consumers to remember their products. This is something college students and anyone else looking for a career the PR field needs to be aware of.