Coca-Cola just relaunched is Full Throttle Fury energy drink. I found it very interesting that it was targeted at African-American males and that they changed the color of the can from red to orange.
Big Boi has been chosen to represent this new launch. This campaign will be involved with Big Boi's new album release and listening parties in Atlanta, New York, and Los Angeles. I thought it was very smart of Coca-Cola to get a celebrity that many African-American males can relate with. I was excited to also hear that Coca-Cola was considering hiring an external PR firm to help with its future activities.
About Me
- m e g a n
- I'm going to Utah State getting my degree in Public Relations! I love people and being around them. I have a year and a half left then I'll head to grad school. Until then, I'm just working hard and having as much fun as I can!
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