PR News 5

The American Cancer Society has decided to hire Brodeur Partners as its AOR. Brodeur was selected based on its “innovative thinking, transformational ideas, and a clear ability to glean insight". I found it interesting that they chose this agency out of all the many options they had. The ability to "glean insight" was something I'd never really heard as a desirable PR characteristic. It makes sense and is something I'd like to work on developing. Working for a non-profit organization that big is great for a company like that. Not only is it resume building but will be greatly rewarding for everyone involved. This would be a dream job of mine.