PR News 3

"Going Green" is the newest trend to support whether you are a consumer or a company. PR News brought up an excellent point about this latest fad. When we donate $15 to have a tree planted, why aren't we using that $15 to buy energy efficient light bulbs or recycled paper towels. Making a difference in our environment has to ultimately start with a change in our daily lives. Yes planting trees is a good thing, but recycling and using our engery wisely is more important. PR specialists representing the "Going Green" campaign need to be wary of this and perhaps change their strategy and target consumers to begin making changes in their own homes.