PR News 6

Cook & Schmid PR Agency has been hired to help serve the 48 square miles of North San Diego County by launching a water conservation education campaign on October 13. To start this project, Cook & Schmid conducted a survey of residents to learn more about their habits, knowledge of water conservation, and what would motivate them to conserve. I thought that was fun to read and see that the things we are learning in class are really applied into the real work force of PR. They came up with a catchy logo and let people know the consequences that would follow if they didn't start conserving water. The Olivenhain Municipal Water District (OMWD), has already reported that water use was down 7% over the past month. Water conservancy is an issue I feel strongly about and this article was pretty inspiring for me.