PR News released an article on media coverage of the 2008 Bejing Olympic sponsers. According to a Hill & Knowlton study, companies sponsering the Olympics received a far more positive coverage than negative media attention. Majority of stories covering sponsers such as Coca-Cola, McDonalds, and Visa had neutral coverage. Even though protests preceeding the Olympics provided a risk, negative attention was significantly lower than I expected. A representative from H&K commented that perhaps those who have not previously sponsered the Olympics will begin to reconsider.
The Bejing Olymics were a touchy subject this year and with so much contention between countries the past few years, I think it's smart to leave sponsers in a neutral standing. I feel like everyone is holding their breath, waiting to see how the results from the War in Iraq will play out, how the presidential elections will end and how other issues around the world are going to influence relationships between countries. No one wants to start pointing fingers and accusing companies of supporting controversial world issues.
About Me
- m e g a n
- I'm going to Utah State getting my degree in Public Relations! I love people and being around them. I have a year and a half left then I'll head to grad school. Until then, I'm just working hard and having as much fun as I can!
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