Final Press Release 2: Image Building

FOR IMMEDIATE RELEASE
September 23, 2008

Contact Info:
James E. Muellenbach III, CEO
123 Healthy Way
Gary, Indiana 46401
(877)-765-4321
james@burgerplanet.com

BURGER PLANET AND PETERSON MAKE EFFORT TOWARDS PUBLIC HEALTH
Burger Planet and fitness guru Jayne Peterson combine efforts to focus on healthy lifestyles for customers.

GARY, Ind.-Sept. 23, 2008-- Mr. James E. Muellenbach, CEO of fast food industry Burger Planet, has recently hired Ms. Jayne Peterson as an assistant to promote healthy lifestyles to their customers. Peterson has recently accomplished the feat of helping big time talk show host Opal Whitcomb lose and keep off 75 pounds. Together the pair is working on incorporating exciting new items to the already existing menu.

Founded in 1934, Burger Planet has been putting the customer first for 74 years. Serving 52 billion customers and counting, Muellenbach says they are listening to customers and giving them the options they deserve. “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”

Jayne Peterson, 42, has many accomplishments in her career. She first began as an aerobics instructor and did a series of workout videos, but Peterson’s name was not commonly known until recent developments with Opal Whitcomb. Peterson is well known among the stars and is excited to begin her newest endeavor. When asked about how Burger Planet’s menu items will encourage healthier eating, she responded, "… I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."

Burger Planet encourages its customers, especially women, to actively participate in its new menu. Mullenbach stated, “The women Jayne Petersen have helped lose weight eat at Burger Planet. Jayne Petersen and Burger Planet share a commitment toward healthy lifestyles and invite our customers to join us.”

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