PR News 22

Medis Technologies, creator of liquid fuel cell technology, has selected Weber Shandwick for PR and IR services after a competitive search. The firm will conduct media outreach to reporters covering alternative energy and reach out to the Wall Street community, including analysts and potential investors. I've never heard of this PR company, but I hope they are ready to do research on liquid fuel cell technology. Sometimes I think that one of the hardest parts of PR will be relating to your client and understanding their product. When I read this, it also made me think of when Matt Wald from the New York Times came and spoke to us. He would be a good reporter to get in contact with and receive some coverage on alternative energy sources for this project.