PR News 22

Medis Technologies, creator of liquid fuel cell technology, has selected Weber Shandwick for PR and IR services after a competitive search. The firm will conduct media outreach to reporters covering alternative energy and reach out to the Wall Street community, including analysts and potential investors. I've never heard of this PR company, but I hope they are ready to do research on liquid fuel cell technology. Sometimes I think that one of the hardest parts of PR will be relating to your client and understanding their product. When I read this, it also made me think of when Matt Wald from the New York Times came and spoke to us. He would be a good reporter to get in contact with and receive some coverage on alternative energy sources for this project.

PR News 21

Broadcast PR firm DS Simon Productions has introduced Financial Crisis PR Project Insurance, a program that allows clients to pull their PR programs at a percentage of the contract price should the stock market tumble further. The economy in its state right now is causing people to do so many weird things. I mean there is now insurance on PR programs if the stock market falls. Over thansgiving break, my mom gave our family the talk about how "the economy is failing so don't expect very much for christmas." This is a hard time to be in school and trying to make your way into the world. The PR profession is changing more and more each day, who knows if it's for the better. I'm just hoping that by the time I graduate, the sky hasn't fallen.