FOR IMMEDIATE RELEASE
September 23, 2008
Contact Info:
James E. Muellenbach III, CEO
123 Healthy Way
Gary, Indiana 46401
(877)-765-4321
james@burgerplanet.com
BURGER PLANET AND PETERSON MAKE EFFORT TOWARDS PUBLIC HEALTH
Burger Planet and fitness guru Jayne Peterson combine efforts to focus on healthy lifestyles for customers.
GARY, Ind.-Sept. 23, 2008-- Mr. James E. Muellenbach, CEO of fast food industry Burger Planet, has recently hired Ms. Jayne Peterson as an assistant to promote healthy lifestyles to their customers. Peterson has recently accomplished the feat of helping big time talk show host Opal Whitcomb lose and keep off 75 pounds. Together the pair is working on incorporating exciting new items to the already existing menu.
Founded in 1934, Burger Planet has been putting the customer first for 74 years. Serving 52 billion customers and counting, Muellenbach says they are listening to customers and giving them the options they deserve. “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Jayne Peterson, 42, has many accomplishments in her career. She first began as an aerobics instructor and did a series of workout videos, but Peterson’s name was not commonly known until recent developments with Opal Whitcomb. Peterson is well known among the stars and is excited to begin her newest endeavor. When asked about how Burger Planet’s menu items will encourage healthier eating, she responded, "… I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
Burger Planet encourages its customers, especially women, to actively participate in its new menu. Mullenbach stated, “The women Jayne Petersen have helped lose weight eat at Burger Planet. Jayne Petersen and Burger Planet share a commitment toward healthy lifestyles and invite our customers to join us.”
###
Thursday, September 25, 2008
Tuesday, September 23, 2008
Draft Press Release 2: Image Building
FOR IMMEDIATE RELEASE
September 23, 2008
Contact Info:
James E. Muellenbach III, CEO
123 Healthy Way
Gary, Indiana 46401
(877)-765-4321
james@burgerplanet.com
Burger Planet and Peterson Make Effort Towards Public Health
Burger Planet and fitness guru Jayne Peterson combine efforts to focus on healthy lifestyles for customers.
GARY, Indiana-Sept. 23, 2008-- Mr. James E. Muellenbach, CEO of fast food industry Burger Planet, has recently hired Ms. Jayne Peterson as an assistant to promote healthy lifestyles to their customers. Peterson has recently accomplished the feat of helping big time talk show host Opal Whitcomb lose and keep off 75 pounds. Together the pair is working on incorporating exciting new items to the already existing menu.
Founded in 1934, Burger Planet has been putting the customer first for 74 years. Serving 52 billion customers and counting, Muellenbach says they are listening to customers and giving them the options they deserve. “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Jayne Peterson, 42, has quite an extensive list of accomplishments. She first began as an aerobics instructor and did a series of workout videos, but Peterson’s name was not commonly known until recent developments with Opal Whitcomb. Peterson is well known among the stars and is excited to begin her newest endeavor. When asked about how Burger Planet’s menu items will encourage healthier eating, she responded, "… I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
Burger Planet encourages its customers, especially women, to actively participate in its new menu. Mullenbach stated, “The women Jayne Petersen have helped lose weight eat at Burger Planet. Jayne Petersen and Burger Planet share a commitment toward healthy lifestyles and invite our customers to join us.”
###
September 23, 2008
Contact Info:
James E. Muellenbach III, CEO
123 Healthy Way
Gary, Indiana 46401
(877)-765-4321
james@burgerplanet.com
Burger Planet and Peterson Make Effort Towards Public Health
Burger Planet and fitness guru Jayne Peterson combine efforts to focus on healthy lifestyles for customers.
GARY, Indiana-Sept. 23, 2008-- Mr. James E. Muellenbach, CEO of fast food industry Burger Planet, has recently hired Ms. Jayne Peterson as an assistant to promote healthy lifestyles to their customers. Peterson has recently accomplished the feat of helping big time talk show host Opal Whitcomb lose and keep off 75 pounds. Together the pair is working on incorporating exciting new items to the already existing menu.
Founded in 1934, Burger Planet has been putting the customer first for 74 years. Serving 52 billion customers and counting, Muellenbach says they are listening to customers and giving them the options they deserve. “Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles.”
Jayne Peterson, 42, has quite an extensive list of accomplishments. She first began as an aerobics instructor and did a series of workout videos, but Peterson’s name was not commonly known until recent developments with Opal Whitcomb. Peterson is well known among the stars and is excited to begin her newest endeavor. When asked about how Burger Planet’s menu items will encourage healthier eating, she responded, "… I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
Burger Planet encourages its customers, especially women, to actively participate in its new menu. Mullenbach stated, “The women Jayne Petersen have helped lose weight eat at Burger Planet. Jayne Petersen and Burger Planet share a commitment toward healthy lifestyles and invite our customers to join us.”
###
Monday, September 22, 2008
PRSA Code of Ethics
The PRSA Code of Professional Standards for the Practice of Public Relations provides the public with a great resource to get an ideas what Public Relations is all about. It argues against the stereotypes of Public Relations Specialists to be image swayers. It gives a great representation of the core values of PRSA members. These values provide the foundation to the Member Code of Ethics and are vital to the integrity and profession as a whole. These include: Advocacy, honesty, expertise, independence, loyatly, and fairness. Out of all the values, I found that the honesty to be one of the most important ones. The codes states, "We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public." I feel that without honesty, all other values lose their meaning entirely. It doesn't matter if the company has indepedence or expertise, people want the truth.
Principles of the PRSA Code of Provisions include: free flow of information, competition, disclosure of information, safeguarding confidences, conflicts of interest, and enhancing the profession. The PRSA Code of Provisions went into depth for each principle by discussing the intent, guidelines, and examples of improper conduct. The principle of conflicts of interest was the very interesting to me. I thought it was a very appropriate principle to discuss and that it was a great reminder to accept people for who they are and what they believe, to not be biased and give others the respect they deserve.
Principles of the PRSA Code of Provisions include: free flow of information, competition, disclosure of information, safeguarding confidences, conflicts of interest, and enhancing the profession. The PRSA Code of Provisions went into depth for each principle by discussing the intent, guidelines, and examples of improper conduct. The principle of conflicts of interest was the very interesting to me. I thought it was a very appropriate principle to discuss and that it was a great reminder to accept people for who they are and what they believe, to not be biased and give others the respect they deserve.
Tuesday, September 16, 2008
Netiquette and Email...
In today's world the internet is changing everything we do. We no longer run to the flower shop, but order our flowers off 1-800-FLOWERS.com and have them sent. Though convenient and time saving, there are a few important rules to remember while using this technology.
People are becoming more and more impersonal in the emails they send. We need to remember that there is a person behind the computer we're corresponding with. A great question to ask yourself when emailing is, “Would I say this to the person’s face?” If not, then don’t write it. It is so easy for messages to be misconstrued and problems to evolve over simple misunderstandings. Being simple and to the point in emailing is a great way to prevent such issues .
When sending emails, companies need to reply to customers quickly and in a personal manner. The person you email may never physically meet you, therefore the only impression you have to give is over the messages they receive. It’s important to be professional and personal. Emoticons and using all capital letters is a NO. Always remember, email is physically written and once sent, is not easily erased. Be careful to avoid flaming or any kind of language that could hold you or your company responsible in law suite.
I think everyone can in some way or another improve their email etiquette. For me personally I need to do better at responding in a timely manner. I don’t want my time to be wasted with emails that are irrelevant or not useful, and I try to remember the same for the person I’m writing. Answering all questions asked in emails I receive is another important feature I’m going to improve upon. Listing out a response will help me stay organized and assure that I haven’t missed any questions.
For more information on email etiquette go to:
- http://www.emailreplies.com/
- http://www.albion.com/netiquette/corerules.html
People are becoming more and more impersonal in the emails they send. We need to remember that there is a person behind the computer we're corresponding with. A great question to ask yourself when emailing is, “Would I say this to the person’s face?” If not, then don’t write it. It is so easy for messages to be misconstrued and problems to evolve over simple misunderstandings. Being simple and to the point in emailing is a great way to prevent such issues .
When sending emails, companies need to reply to customers quickly and in a personal manner. The person you email may never physically meet you, therefore the only impression you have to give is over the messages they receive. It’s important to be professional and personal. Emoticons and using all capital letters is a NO. Always remember, email is physically written and once sent, is not easily erased. Be careful to avoid flaming or any kind of language that could hold you or your company responsible in law suite.
I think everyone can in some way or another improve their email etiquette. For me personally I need to do better at responding in a timely manner. I don’t want my time to be wasted with emails that are irrelevant or not useful, and I try to remember the same for the person I’m writing. Answering all questions asked in emails I receive is another important feature I’m going to improve upon. Listing out a response will help me stay organized and assure that I haven’t missed any questions.
For more information on email etiquette go to:
- http://www.emailreplies.com/
- http://www.albion.com/netiquette/corerules.html
Wednesday, September 10, 2008
Final Press Release 1: Announcement
FOR IMMEDIATE RELEASE
September 11, 2008
Preston Parker
President
ABC Real Estate LLC
123 Creative Way
Logan, UT 84341
801-555-4567
HOPE RESTORED FOR HOUSING MARKET
ABC Real Estate Brings New Change For Cache Valley
LOGAN, Utah --Sept. 5, 08- - Cache Valley resident Preston Parker has come up with a new and creative way to buy and sell homes. The idea was first developed by Bill Gatten, a lawyer in California. Gatten’s intentions were to make it easier for middle class people to buy and own a house in today’s market.
Parker has since developed the idea into Cache Valley’s own company called ABC Real Estate LLC. Parker is looking for those interested in investing in ABC Real Estate. Investors can expect 10-20% back in the next 2-3 years and help residents in the housing market.
"We're a lot smarter now than we were in 1929,” President Parker stated. “By using land trusts, we can help people who are struggling to keep their homes and for those who don't have a home, we can help them get one."
This new housing investment system involves four types of beneficial investors including a seller, credit, investor, and resident; all are expected to gain benefits from this investment. The BDEH (Beneficiary Directed Equity-Holding) Landtrust will not only benefit those in the housing market, but is expected to help boost our economy.
ABC Real Estate has high hopes for helping the housing market here in Cache Valley. This new company is a great investment and expected to do well. More information can be found at landtrust.net.
Megan Hanselman, PR Specialist
Utah State University
megan.hanselman@aggiemail.usu.edu
555-555-5555
-END-
September 11, 2008
Preston Parker
President
ABC Real Estate LLC
123 Creative Way
Logan, UT 84341
801-555-4567
HOPE RESTORED FOR HOUSING MARKET
ABC Real Estate Brings New Change For Cache Valley
LOGAN, Utah --Sept. 5, 08- - Cache Valley resident Preston Parker has come up with a new and creative way to buy and sell homes. The idea was first developed by Bill Gatten, a lawyer in California. Gatten’s intentions were to make it easier for middle class people to buy and own a house in today’s market.
Parker has since developed the idea into Cache Valley’s own company called ABC Real Estate LLC. Parker is looking for those interested in investing in ABC Real Estate. Investors can expect 10-20% back in the next 2-3 years and help residents in the housing market.
"We're a lot smarter now than we were in 1929,” President Parker stated. “By using land trusts, we can help people who are struggling to keep their homes and for those who don't have a home, we can help them get one."
This new housing investment system involves four types of beneficial investors including a seller, credit, investor, and resident; all are expected to gain benefits from this investment. The BDEH (Beneficiary Directed Equity-Holding) Landtrust will not only benefit those in the housing market, but is expected to help boost our economy.
ABC Real Estate has high hopes for helping the housing market here in Cache Valley. This new company is a great investment and expected to do well. More information can be found at landtrust.net.
Megan Hanselman, PR Specialist
Utah State University
megan.hanselman@aggiemail.usu.edu
555-555-5555
-END-
Friday, September 05, 2008
Draft Press Release 1: Announcement
FOR IMMEDIATE RELEASE
September 5, 2008
Preston Parker
President
ABC Real Estate LLC
123 Creative Way, Logan, Ut 84341
801-555-4567
HOPE RESTORED FOR HOUSING MARKET
ABC Real Estate Brings New Change For Cache Valley
LOGAN, Utah -Sept. 5, 08- ABC Real Estate LLC its company’s new and creative way to buy and sell homes. Investors can expect 10-20% back in the next 2-3 years and help residents in the housing market.
Bill Gatten, a lawyer from California, started the first company in Salt Lake City, UT. His hope in beginning this company was to be able to make it simple for middle class people to buy and own a house in today’s market. More information about Bill Gatten can be found at Landtrust.net
President Preston Parker has started ABC Real Estate here in Cache Valley using the same system. “We’re a lot smarter now than we were in 1929. By using land trusts, we can help people who are struggling keep their homes and for those who don’t have a home, we can help them get one.”
ABC Real Estate has high hopes or helping the housing market here in cache valley. Their new company is a great investment and is expected to do well.
Megan Hanselman, PR Specialist
Utah State University
-END-
September 5, 2008
Preston Parker
President
ABC Real Estate LLC
123 Creative Way, Logan, Ut 84341
801-555-4567
HOPE RESTORED FOR HOUSING MARKET
ABC Real Estate Brings New Change For Cache Valley
LOGAN, Utah -Sept. 5, 08- ABC Real Estate LLC its company’s new and creative way to buy and sell homes. Investors can expect 10-20% back in the next 2-3 years and help residents in the housing market.
Bill Gatten, a lawyer from California, started the first company in Salt Lake City, UT. His hope in beginning this company was to be able to make it simple for middle class people to buy and own a house in today’s market. More information about Bill Gatten can be found at Landtrust.net
President Preston Parker has started ABC Real Estate here in Cache Valley using the same system. “We’re a lot smarter now than we were in 1929. By using land trusts, we can help people who are struggling keep their homes and for those who don’t have a home, we can help them get one.”
ABC Real Estate has high hopes or helping the housing market here in cache valley. Their new company is a great investment and is expected to do well.
Megan Hanselman, PR Specialist
Utah State University
-END-
Friday, August 29, 2008
Letter to Cousin
Hey Katreasha!
I haven’t talked to you in quite awhile, probably since our last family party! I just wanted to drop you an email and let you that things are going so great up here at Utah State. I’m taking a lot of classes for my major, which if you didn’t know, is public relations. It’s in the journalism department where I’ll be spending most of my time this year.
Usually when I tell people I’m majoring in public relations, their first response is, “What is that?” So I’ll go ahead and save myself some time and explain to you what public relations is. People who work in Public Relations are often very socially oriented and have perfected communication skills. Public relations, or PR, are hired by companies in need of someone to relay their information in a positive way to the public. They help the company make the public aware of their quality products or ideas.
When I first heard about PR, I thought the job would mostly entail talking to people all day and telling them how to better their company. I shortly discovered that PR involves a LOT of writing. PR writers have to be well acquainted with the company and its products, and have an understanding of what consumers invested in the company are in need of. Writing was something I was always neutral about, but now I’m developing a love for it. My professors are great teachers and I’m working really hard on my writing skills!
As you probably will be doing in the next few years when you get into high school, research is a big component in PR writing. PR’s have to be able to pull research from all other types of fields and determine what is or isn’t important to their company. There is so much information available now from the use of the internet and it only continues to grow. Research is a very valuable to PR writers and I can’t wait to be doing more of it.
PR isn’t just working for a company though. Other options are working in advertising, event planning, political advising, or working for a PR firm. I plan on going into the event planning side of it. Maybe I’ll start using my skills and plan our upcoming Christmas party! Anyways, let me know how your first week of school went and maybe you should consider going into PR yourself! Talk to you soon!
Love you much, Megan
I haven’t talked to you in quite awhile, probably since our last family party! I just wanted to drop you an email and let you that things are going so great up here at Utah State. I’m taking a lot of classes for my major, which if you didn’t know, is public relations. It’s in the journalism department where I’ll be spending most of my time this year.
Usually when I tell people I’m majoring in public relations, their first response is, “What is that?” So I’ll go ahead and save myself some time and explain to you what public relations is. People who work in Public Relations are often very socially oriented and have perfected communication skills. Public relations, or PR, are hired by companies in need of someone to relay their information in a positive way to the public. They help the company make the public aware of their quality products or ideas.
When I first heard about PR, I thought the job would mostly entail talking to people all day and telling them how to better their company. I shortly discovered that PR involves a LOT of writing. PR writers have to be well acquainted with the company and its products, and have an understanding of what consumers invested in the company are in need of. Writing was something I was always neutral about, but now I’m developing a love for it. My professors are great teachers and I’m working really hard on my writing skills!
As you probably will be doing in the next few years when you get into high school, research is a big component in PR writing. PR’s have to be able to pull research from all other types of fields and determine what is or isn’t important to their company. There is so much information available now from the use of the internet and it only continues to grow. Research is a very valuable to PR writers and I can’t wait to be doing more of it.
PR isn’t just working for a company though. Other options are working in advertising, event planning, political advising, or working for a PR firm. I plan on going into the event planning side of it. Maybe I’ll start using my skills and plan our upcoming Christmas party! Anyways, let me know how your first week of school went and maybe you should consider going into PR yourself! Talk to you soon!
Love you much, Megan
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